For Elige Educar, we created a video combining live-action footage with animated characters integrated into real-world settings. The campaign encourages more men to join early childhood education, giving children a broader range of role models as they grow.

The story follows a female educator sharing how working alongside a male colleague enriches everyday life at their preschool. We brought animated characters into the filmed environment, combining both techniques within the scenes.

The project brings together audiovisual production and animation, two areas we develop at Draff to create videos for businesses, institutions, and campaigns.