Belmont Oil, one of the most recognised premium oil brands in Latin America, invited us to collaborate with the agency Raya to create an animated video for social media. The aim was to promote their important initiative to recycle used cooking oil, helping to prevent environmental pollution.

At Draff.tv, we proposed a creative strategy combining cut-out animation and motion graphics. This approach allowed us to produce a dynamic, warm, and visually engaging piece, immediately connecting with digital audiences. Each scene was carefully crafted to show Belmont oil brand and its strong commitment to sustainability.

Our main challenge was to translate this ecological need into a clear, useful and engaging visual experience. We developed a simple explanation showing how to collect and recycle used cooking oil, encouraging consumers to participate actively. Through an accessible visual language and friendly animations, the video raises awareness about the importance of recycling to protect natural resources like water and soil.

The video was initially launched on social media, receiving excellent feedback for its fresh and how-to style. It was later adapted for TV, extending its reach and reinforcing Aceite Belmont’s leadership in quality and environmental responsibility.

Our team managed the entire process, from scriptwriting and visual design to animation and postproduction, working closely with Raya to deliver a coherent and impactful final piece aligned with the brand’s sustainability goals.

This project demonstrates how effective visual storytelling can inspire positive change and promote eco-friendly habits across different audiences.