For the Chilean Chamber of Construction (CChC), we created a 2D and 3D animated corporate video. The animation pays tribute to the art and craft of building and aims to attract new talent to the construction industry. Our mission was to position this work as a key driver of national development.

Under the slogan “I Build My Future”, CChC’s video seeks to inspire new generations to join the world of construction and recognise its social impact.

The CChC is a non-profit trade organisation representing the construction sector in Chile. Its mission is to promote the sustainable development of the industry, supporting public policies, innovation, and workforce training. This campaign is part of their ongoing efforts to attract fresh talent to essential trades such as plumbing, metal structures, industrial assembly, structural work, and finishing.

At Draff.tv, we focused on building a visual narrative that would emotionally connect with younger audiences. The animation highlights the social value of construction, showing how each trade contributes to building cities, communities, and shared dreams.

The process

From a technical and artistic perspective, we combined multiple visual disciplines to deliver a dynamic and symbolically rich piece. We used detailed illustrations, frame-by-frame animation to highlight key gestures and emotional moments, and 2D animation in Moho to ensure fluidity and precision. We also incorporated 3D scenes developed in Blender to bring depth and realism to key parts of the video.

Every shot was crafted to reflect diversity, collaboration, and the spirit of progress that defines the sector. A warm colour palette and a carefully composed soundtrack helped to convey the message in an immersive and engaging way.

The final result is an inspiring corporate video that not only communicates the values of CChC, but also invites people to help build Chile’s future through their own specialisation. A piece that celebrates the act of building as a collective, transformative, and deeply purposeful endeavour.