Defontana, a leading company in business management software, asked us to create an animation that works as a corporate video. Their enthusiasm following our initial proposal was so great that the project grew significantly. We developed a set of more than 15 animations aimed at promoting their software. Furthermore, we decided to distribute them across multiple digital platforms.

Defontana is a key reference in Chile and Latin America for 100% web-based ERP solutions, designed for small, medium, and large businesses. Its digital ecosystem spans sales, accounting, and human resources management. It also includes point-of-sale systems and CRM, offering integrated tools to optimise every aspect of business operations.

At Draff.tv, we focused on translating Defontana’s user experience into a clear and engaging visual narrative. Our aim was to highlight how the platform empowers companies to gain full control over their operations. We showcased key processes such as e-invoicing, inventory management, and HR coordination.

To achieve this, we created over 15 animations that illustrate the system’s functionalities in a didactic and dynamic way. Each video was designed to adapt to various digital platforms. This meant ensuring consistency across formats — every piece was crafted to look great in multiple dimensions and screen ratios.

The creative process included scripting focused on user needs, designing visuals aligned with Defontana’s brand identity, and animating everyday scenarios where the software offers effective solutions. We used advanced motion graphics and post-production techniques to deliver a result that went beyond the obvious.

The final product is a series of corporate videos that not only explain how the software works, but also clearly communicate Defontana’s value proposition: simplifying and enhancing business management through innovative digital solutions.