For the International Women’s Day, Caja Los Héroes, a social security institution in Chile, together with its agency Espinaca, invited us to bring to life a motion graphics animation. Given the significance and sensitivity of the subject, it was proposed from the outset that the video be developed collaboratively. This approach moved away from a traditional format, aiming instead to connect with authenticity and meaning.

Espinaca defined the campaign’s key visual, inspired by a colourful and dynamic collage style. From that creative direction, Draff.tv was responsible for turning the concept of International Women’s Day into a fully realised audiovisual piece. We led the creative development, design, motion graphics, and post-production of the animated video.

The Project

The final animation blends illustrations, textures, and movement to celebrate the strength and diversity of Chilean women. Through an inspiring narrative, it highlights values such as equality, sisterhood, respect, and inclusion—fully aligned with Caja Los Héroes’ vision of building a more just and equal society.

The video’s playful yet powerful tone was key to forging an emotional connection with the audience. With carefully crafted visual elements, the message was communicated in a way that was both accessible and brand-aligned.

The creative process involved close collaboration with the agency and the client. This approach allowed each stage of the project to be tailored to specific needs, without compromising on agility or impact. We used motion graphics featuring smooth transitions, a vibrant colour palette, and a narrative rhythm that supported the message with clarity.

The campaign not only commemorated an important date, but also reinforced Caja Los Héroes’ institutional commitment to women’s rights—positioning the brand as a true ally in driving positive change across Chile.