Licitalab, an innovative Chilean software company, invited us to produce an animation for their 3D corporate video. Their mission is to help businesses of all sizes participate more effectively in public tenders with the State. Their technology streamlines access to public market opportunities with clear, intuitive and efficient tools.

To showcase this value proposition, we produced a fully animated 3D video. It was specifically designed to visually highlight the advantages of their software in an immersive and distinctive way. Unlike conventional screen-capture videos, we adopted a more dynamic approach aimed at capturing potential clients’ attention with stylish, modern visuals.

From the outset, we worked closely with Licitalab to understand their vision and ensure the video matched their corporate identity. Our creative process began with a clear and functional storyboard, followed by the design and illustration of each scene. We then executed the 3D animation, including lighting, textures and final rendering. This allowed us to showcase the software in stylised environments, illustrating its usability and benefits without sacrificing clarity or visual impact.

We also crafted a simple yet powerful narrative emphasising how Licitalab democratises access to public tenders, supporting the growth of startups, SMEs and large businesses. The results speak for themselves: their platform automates processes and can save up to 90% of tender search time . Users have boosted sales by 30% to 90% . Features like AI-driven tools, custom alerts, competitor insights and market reports reinforce its effectivenes.

The outcome is a clear, effective corporate video aligned with Licitalab’s marketing objectives. Combining advanced motion graphics, visual storytelling, and user-centric messaging, we delivered a piece that communicates complex ideas with maximum clarity. This video does more than explain functionality; it embodies the value of a platform built to win tenders and unlock opportunities.