El Arca, a well-known Chilean dairy distributor, approached us to help launch “Guauda Cheese”.

Guauda is a heartwarming product developed in partnership with the animal rescue foundation “Chile Mestizo”. Our goal was not only to introduce the cheese itself and end of the story. This campaign was created to highlight how each purchase directly contributes to supporting the rescue and care of stray animals.

The name “Guauda” cleverly combines the barking sound “guau” (in Spanish “Woff”) with the classic cheese name “Gouda”. This, creating a catchy, playful brand that emotionally connects with animal lovers. The campaign focused on encouraging people to make a real difference simply by choosing this cheese—where every slice means help for a dog in need.

At Draff.tv, we managed the entire creative direction of the project. We developed the script, creative concept, illustrations, and animation. Inspired by storybooks, the visual style was designed to appeal to children and families, tapping into the natural sensitivity many have for animal welfare.

We crafted an emotional and visually rich animation that tells a simple but powerful story: buying cheese can help save lives. By blending empathy, charm, and purpose, the campaign builds a stronger bond between brand and community, proving that storytelling and design can be tools for social good.