For Jugabet launch in Chile, we have a clear mission: to connect with a new generation of online players through a bold, energetic, and visually powerful campaign. At Draff.tv, we developed their main launch video — a vibrant, standout piece crafted for high-traffic platforms and social media, aligned with Jugabet’s daring brand identity.

We led the project from start to finish, developing the concept, script, and final animation. The narrative combined action, humour, and pop culture, featuring characters who travel across different gaming worlds. Each world presented unique challenges while showcasing the benefits of playing on Jugabet.

To bring this universe to life, we used a mix of advanced 2D and 3D animation. This hybrid style helped us create a fast-paced, visually striking video filled with playful nods to the gaming and online betting worlds. Every visual element — from characters to environments and transitions — was designed to grab attention instantly and maintain momentum throughout.

We focused on translating Jugabet’s identity into a fun, immersive story that would resonate with digital audiences. The visual language, packed with colour and movement, supported a clear message: Jugabet is not just another platform — it’s a bold and entertaining choice for the modern player.

Thanks to a creative, agile approach, the launch video reinforced Jugabet’s brand and sparked strong engagement on digital platforms. The project shows how storytelling through high-end animation can make abstract digital products accessible, exciting, and culturally relevant to today’s consumers.