Licitalab is a Chilean software company that helps businesses access and participate in public tenders more efficiently. Their platform simplifies the bidding process with clear, intuitive tools that save time and reduce complexity. To promote their solution, we created a fully 3D-animated video designed to showcase the software’s benefits in a visually compelling way.

Rather than relying on traditional screen recordings, we developed a dynamic approach that combines storytelling with 3D design to keep the audience engaged. Working closely with Licitalab, we ensured the video reflected their brand identity and communicated their core message effectively.

The creative process involved developing a storyboard, followed by graphic design, illustration, 3D animation, and rendering. By using 3D environments, we were able to represent the software in action, making abstract features easier to understand and more engaging for the viewer.

The result is a vibrant and informative explainer video that highlights how Licitalab supports companies of all sizes in accessing government tenders. It emphasises the company’s mission to improve transparency and accessibility, helping businesses grow through fair competition.

Draff.tv transformed a technical product into an emotional and effective narrative, bridging the gap between technology and users through powerful visual storytelling.