MBA Mining Industry (MBAMIN), the most prestigious programme specifically dedicated to the mining sector, entrusted us with the creation of its animated corporate video. We developed the animation from the ground up, working closely with their internal team and executive leadership. The challenge: to create a video that clearly conveyed the programme’s values in an engaging way. To achieve this, we needed to establish a direct emotional connection with the target audience.

The MBA Mining Industry is designed to train highly skilled professionals with strong capabilities in strategy, management, leadership, and operations within the mining industry. This postgraduate programme, driven by the University of Chile, stands out for its rigorous academic approach and world-class teaching staff. But most importantly, it offers a professional network deeply connected with the current challenges and transformations in the mining sector.

Still, in such a competitive environment, effectively communicating its unique value remains a significant challenge.

Our approach

From the very beginning, Draff.tv adopted an agile working methodology, open to dialogue and rooted in active collaboration. We presented a range of script alternatives, exploring visual styles, narrative structures and graphic approaches. Our goal was to convey the essence of the MBA with clarity, authenticity, and strong visual appeal.

One of the greatest achievements was our ability to translate the core values of the programme — academic excellence, strategic vision, and leadership in mining — into an animation that captured attention visually and conceptually. Additionally, the narrative was crafted through continuous iterations with the MBAMIN team, who contributed essential insights to fine-tune every frame, every scene, and every sequence of the final video.

We combined 3D animation developed in Blender with 2D elements created using After Effects and other tools, resulting in a contemporary, professional, and accessible aesthetic. The colour palette, symbols, and editing rhythm were carefully designed to resonate with prospective MBA candidates, reflecting both their ambitions and the programme’s high standards.

The final result is a powerful, clear, and highly effective corporate animation that communicates the MBA Mining Industry’s value proposition with precision and creative strength under the direction of Draff.tv.