Licitalab, a software company specialized in facilitating access to government tenders, asked us to create a video aimed at presenting the software in an attractive and differentiated way, giving a superior idea of the experience and perceived benefits by users, rather than simply using screenshots to demonstrate its usage.

The project was fully developed in 3D, which gave us greater freedom in constructing this ethereal/digital world. We completely followed the Creative Coordination of the project and its execution, from the storyboard to design, illustration, animation, and rendering, creating a visual language that would serve as a bridge between the company’s coordinated image and its target audience.