The agency ESPINACA invited us to bring to life the campaign for Caja Los Héroes, a social security entity in Chile, for International Women’s Day.

The creative process was a collaborative exploration with the agency. Initially, there was no defined art direction, but after an experimentation phase, we identified that collage-style animation was the perfect visual language for this campaign. We handled the creativity, design, motion graphics, and post-production, ensuring that each element conveyed a powerful and meaningful message.

The result was a piece with a disruptive and emotional aesthetic, aligned with Caja Los Héroes’ commitment to gender equality and social well-being.