Paris Cencosud, one of Chile’s leading retail chains, invited us to create the storyline for their Christmas campaign. The goal was to capture the magic of the holiday season and forge an emotional connection with customers across the country. The video was displayed in all stores and adapted for various digital and physical formats.

At Draff, we embraced the challenge of bringing this narrative to life. After exploring several creative concepts, the chosen idea revolved around a music box, a symbol of nostalgia and wonder. This concept allowed us to craft a heartwarming story that perfectly aligned with Paris Cencosud’s festive spirit.

Every detail in the video was carefully designed. We developed characters and settings, ensuring a visually cohesive and enchanting style. The animation combined 3D and 2D techniques, resulting in a seamless and captivating experience. The visual aesthetic featured warm colours and rich textures, evoking the essence of Christmas.

Visual storytelling played a key role in this campaign. Through animation, we conveyed genuine emotions and created a meaningful impact on viewers. The soundtrack complemented the visuals, deepening the emotional engagement and immersing the audience in the narrative.

Our team managed the scriptwriting, artistic design, animation, and sound production, ensuring that every element contributed to a truly memorable Christmas experience. The final result was a video that not only promoted Paris Cencosud’s campaign but also became a seasonal symbol for its customers.