The agency RAYA and the renowned Chilean winery Concha y Toro invited us to take part in the promotional campaign for Frontera Wines.

Frontera is one of their freshest and most vibrant lines, designed to make summer in the Northern Hemisphere even more enjoyable.

These wines are known for their refreshing and pleasurable taste, making them the perfect choice for social gatherings or relaxing moments. With varieties like Sauvignon Blanc, Chardonnay, and Rosé, this collection offers high-quality, crisp flavours ideal for warm-weather occasions.

While RAYA, Concha y Toro’s global communication partner, developed the script in line with the brand’s strategy, Draff led the art direction, design, illustration, 2D and 3D animation, and post-production.

We embraced a synaesthetic approach, translating the wine’s sensations into colour, sound, and movement. We crafted relaxed, summery scenes that reflect the freshness and lightness of Frontera Wines.

With a dynamic and immersive visual aesthetic, we successfully captured the essence of the brand, creating a piece that resonates with its audience during the most anticipated season of the year. This campaign reinforces Frontera Wines’ identity as a youthful, accessible wine, perfect for any occasion.

This is another successful example of synergy between client, agency and animation studio that provides excellent results.

Now, you can experience the freshness of good animation with Frontera Wines and Draff.