“El Arca,” a Chilean distributor of dairy products, contacted us for the launch of “Queso Guauda,” a product created in collaboration with the animal rescue foundation “Chile Mestizo.” The campaign’s objective was not only to introduce the product but also to highlight that its purchase directly contributes to supporting animal rescue efforts.

At the client’s request, we managed the entire creative coordination of the project, developing the script, creative concept, illustration, and animation. We chose a visual style inspired by storybooks, aiming to establish an emotional connection with the audience and convey the message of support and commitment to animal welfare.