Austral Fitness, a private training center located in the southernmost part of Chile, requested the animation of their mascot as part of a rebranding effort to generate audiovisual material for social media. The idea was to modernize the design, inspired by Johnny Bravo, and leverage its charisma to connect with the audience.

We modeled the character from scratch to animate it with the greatest flexibility possible and developed various animations for stories, posts, and outdoor advertising. A key element of the character is not taking itself too seriously, so the humorous aspect was essential during the animation process, allowing Austral Fitness to promote its services in an attractive and friendly way.