NUTRAPHARM, My OmegaRED – Commercial Video

NUTRAPHARM, a well-known pharmaceutical company nationwide, entrusted us with the creation of a commercial video for their new product, My OmegaRED, aimed at both television and social media. The main challenge was to develop a visually striking piece that reflected the product’s effectiveness and quality while staying true to the identity of the NUTRAPHARM brand.

For this project, we selected 3D animation as the primary technique, as it allowed us to effectively work with aquatic environments, which are key to highlighting the properties and benefits of My OmegaRED. This choice enabled us to create smooth, natural scenes with a dynamic and visually appealing focus that emphasized the purity and quality of the product.

The production process was thorough. We began with a detailed storyboard that outlined the representation of aquatic environments, fluid movement, and the interaction of graphic elements. The narrative needed to be dynamic and direct, addressing both the functional aspects of My OmegaRED and its health benefits in an easily understandable way.

Every transition and movement in the animation was carefully planned for smoothness, using colors and graphic elements that resonated with the target audience while maintaining the professionalism of the NUTRAPHARM brand.