Nutrapharm, a renowned Chilean pharmaceutical company, entrusted us with the production of a commercial for its new product, My OmegaRED, designed for television and social media. The challenge was to create a visually striking animation that showcased the product’s effectiveness and quality while staying true to Nutrapharm’s brand identity.

To achieve this, we opted for 3D animation. This is the ideal technique for depicting aquatic environments— essential to highlighting My OmegaRED’s key benefits, therefore allowing us to develop smooth, dynamic scenes.

Accordingly, that emphasised the product’s purity and quality, making a strong visual impact.

The process began with a detailed storyboard, that is: outlining the narrative structure, movement dynamics, and visual effects to enhance engagement.

The story needed to be clear and engaging, effectively communicating the product’s health benefits in an accessible way.

Every transition and motion was carefully designed to ensure fluidity and consistency. We used a colour palette aligned with the identity of Nutrapharm, blending fresh tones with sophisticated graphic elements to strengthen audience connection while maintaining a professional brand image.

The result was a high-quality commercial that captured public attention and reinforced My OmegaRED’s position in the market.

Discover how Draff transform ideas into compelling animations that elevate your brand’s impact.