Sovos Saphety, the invoicing software for the Colombian market

Sovos, a global brand with whom we have built a strong partnership. They entrusted us with producing an animated commercial for its Colombian subsidiary, about the invoicing software: Sovos Saphety. The challenge was to create a dynamic animation that aligned with Sovos’ global identity while delivering a fresh, engaging approach tailored to the Colombian audience.

We have collaborated with Sovos on numerous international projects, always ensuring high creative and quality standards. In this case, the goal was to maintain brand consistency while introducing engaging visuals and storytelling elements to resonate with the local market.

The process was complex; therefore, we developed a detailed storyboard, carefully designing fluid transitions and dynamic motion while seamlessly incorporating graphic elements in line with Sovos’ global campaigns. Every aspect was meticulously crafted to strike the perfect balance between innovation and brand coherence.

As a result, we created a high-impact animated commercial that was specifically tailored for the Colombian market while remaining fully aligned with Sovos’ international aesthetic.

At Draff, we take great pride in developing projects for complex products and successfully translating them into engaging and visually compelling stories.

Finally, this project not only met the client’s expectations but also strengthened our partnership across many countries, positioning Draff as a strategic animation and motion graphics partner.