Sovos, a global fintech company and trusted partner, asked us to create a 3D animated video commercial. Tailored for the Colombian market, our mission was to promote the product, called Sovos Saphety. Saphety is an invoicing and tax compliance software that helps companies with reconciliation and other administrative tasks.

The main challenge was to deliver a fresh and dynamic animation that stayed true to Sovos’ brand while connecting with the Colombian audience on a corporate level.

Sovos Saphety is a powerful tool that helps businesses manage tax compliance and regulatory reporting across different countries. With this in mind, the animation needed to clearly explain complex topics in a way that felt simple, engaging, and easy to follow.

Over the years, we’ve supported Sovos with various international projects, always delivering high creative and quality standards. This time, the goal was to stay consistent with the global brand while adding visual storytelling elements tailored to the local market.

Sovos Saphety: The project.

To achieve this, we began by developing a clear storyboard. Step by step, we designed smooth transitions, dynamic animations, and graphic elements that matched Sovos’ international campaigns. Every detail was carefully crafted to strike the right balance between innovation and brand consistency.

In the end, we delivered a high-impact 3D animated commercial, fully adapted for the Colombian audience yet aligned with Sovos’ global identity.

At Draff, we specialise in turning complex ideas into compelling visual stories. We’re proud of our long-term collaboration with Sovos and excited that this project not only met expectations but also helped strengthen our partnership across multiple markets.