Transbank entrusted Growth Lab Agency with creating a special campaign to celebrate its 36 years in the Chilean market. As part of this project, Draff was honoured to produce a video highlighting the journey of an entrepreneur and his long-standing relationship with the brand.

The storytelling focused on showcasing the entrepreneur’s evolution alongside his business, emphasising Transbank’s role in digital payment innovation and commercial growth in Chile. Growth Lab provided the creative concept and script, while our team brought it to life with compelling visuals. Using 2D and 3D animation combined with artificial intelligence to recreate the basic backgrounds, we recreated the business’s transformation from 1989 to 2025, illustrating how Transbank has empowered small businesses to streamline operations and expand in the market.

One of the biggest challenges was capturing the entrepreneur’s transformation over time. To achieve this, we conducted an extensive photoshoot, taking over 150 images of the entrepreneur in outfits representing different decades. This allowed us to accurately portray his business’s growth and its connection to Transbank while maintaining historical accuracy.

The result is a video that not only celebrates Transbank’s 36-year legacy, but also highlights the importance of long-term relationships between brands and entrepreneurs. Stories like this build trust and showcase the significant impact of smart payment solutions on business success.