Austral Fitness, a sports centre located in the south of Chile, asked us to design their character and animate it in 3D to refresh the brand image and produce promotional audiovisual content. The main goal was to give the character a more modern, dynamic, and appealing look, as the old design no longer reflected the brand’s energy and identity.

Austral Fitness offers personalised training programmes, group classes, and wellness services, with a strong focus on community. Because of this, having a bold and engaging visual mascot was essential to connect with its audience, particularly through social media.

To begin, we developed the character from scratch, defining its look, personality, and visual style. While inspired by the classic design, which took cues from the legendary Johnny Bravo, we gave it a fresh and up-to-date appearance. Then, through high-quality 3D animation, we brought the character to life with expressive gestures, humorous touches, and smooth motion that reflected its confident and entertaining personality.

A character brought to life for Austral Fitness

Throughout the project, we produced several tailored animated videos for Austral Fitness. These included social media posts, short clips for in-gym screens, Instagram stories, and campaign-specific ads. By hence, each animation was crafted to grab attention, build engagement, and communicate key brand messages with clarity and humour.

Thanks to a strategic approach and top-notch design, Austral Fitness successfully positioned the character as a friendly and memorable brand ambassador. The animations helped increase brand visibility, improve social media interaction, and reinforce their visual identity.

In short, this project shows how well-crafted animation can strengthen a brand’s presence in a competitive sector like fitness. At Draff, we’re proud to turn creative ideas into compelling visual stories that make a real difference in how brands connect with their audience.