The Growth Lab agency invited us to participate in a campaign for their client, Transbank. The objective of the spot was to narrate the story of an entrepreneur and the evolution of their relationship with the brand over the years. The creative idea and script were provided by the agency, while our team brought the proposal to life by combining artificial intelligence with a team of designers to recreate the business evolution from 1989 to 2025.

For the transformation of the main character, approximately 150 photographs were taken with different outfits representative of each era. This approach allowed us to showcase the evolution of the character and their business, maintaining their connection with Transbank in its historical context.