Building a country also means supporting the people who make it possible. This idea shapes the corporate video Draff created for the Chilean Chamber of Construction (CChC) to mark its 75th anniversary.

The film explores CChC’s longstanding commitment to construction workers and companies while introducing a new vision for its social initiatives: bringing healthcare, social support and training together under a shared purpose.

The narrative connects that history with the industry’s current challenges and the reach of CChC’s social programs. It communicates organizational change through its purpose and what it means for the people building Chile.