We created a video for Cermaq explaining pre-rigor processing and its importance to salmon quality. The piece shows how product handling, technology, and careful control of time and temperature help preserve the salmon’s characteristics.

The video explains what happens to the fish’s muscles after harvesting and why Cermaq processes its salmon before rigor mortis sets in. It also shows how firmness and elasticity are assessed, and the role logistics plays in maintaining freshness all the way to the customer.

A video production project that makes a technical aquaculture process easier to understand and reveals the work behind the final product.