Draff.tv | Animation Studio and Motion Design

Client

Laureate Education Inc.

Agency

Draff.tv

Laureate Education Inc. entrusted us with the creation of a promotional video aimed at attracting new students and enhancing its Social Media presence. The video highlights gamification as one of the most innovative educational strategies within its academic programmes.

Our team managed the entire creative process, from scriptwriting to design, motion graphics, and both 2D and 3D animation. Drawing inspiration from anime-style visuals, we developed a dynamic and immersive universe. The story follows a student who, upon entering a gamified world, progresses through challenges that enhance her learning experience.

Every scene was meticulously crafted to showcase the gamification methodology and its positive impact on education. Vibrant colours, seamless transitions, and interactive elements made the video both engaging and memorable for the audience.

With this approach, we successfully captured the attention of prospective students, effectively conveying Laureate Education’s academic value. The video reinforces its commitment to educational innovation and demonstrates how gamification is transforming the learning process.

Laureate Education Inc. is a for-profit corporation based in Miami, Florida, United States. The firm owns and operates Laureate International Universities, with campuses in Mexico and Peru. The company is publicly traded on the Nasdaq.

They used to operate in Chile but they disinvested in 2020.

storyboard.

Laureate Education Inc.
Laureate Education Inc.
Laureate Education Inc.
Laureate Education Inc.

styleframes.

Laureate Education Inc.
Laureate Education Inc.
Laureate Education Inc.
Laureate Education Inc.

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