Ricola, the renowned Swiss brand of herbal sweets, entrusted us with creating a four-video campaign to promote its line of refreshing lozenges. The goal was to showcase the product’s benefits in an engaging way and strengthen the brand’s identity across digital platforms.

At Draff, we meticulously crafted every aspect of the project to deliver a visually striking experience. Therefore, the process started with a casting, where we carefully selected an actor and actress who embodied the brand values of Ricola. Authenticity and audience connection were key to effectively conveying the message.

We handled the spot’s filming, blending live-action footage with 2D and 3D animation to create a seamless and engaging visual narrative. Our team designed illustrations and animated effects that highlighted the product’s natural ingredients and refreshing qualities, ensuring that each scene reflected Ricola’s essence.

To enhance the campaign’s dynamism, we implemented a motion graphics strategy, using innovative animation techniques to simplify concepts and make key product features stand out. The combination of smooth transitions, animated graphics, and vibrant colours resulted in an immersive and memorable experience.

During post-production, we fine-tuned every element to ensure a polished final product that adapted to various digital formats. Every detail was optimised to communicate Ricola’s message clearly and effectively.

The final outcome was a series of advertising videos that not only promoted Ricola’s refreshing lozenges but also reinforced its brand identity with a fresh and modern aesthetic.